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Grappling with Graphics

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Grappling with Graphics

There are no surprises to be had when I say that bidding is mainly writing. With this naturally comes the organisational aspects such as planning and time management, but, in order to churn out the 50000 words say to complete a compliant bid, content is key.

However, content is not necessary limited to letters and punctuation. The idiom "a picture is worth a thousand words" comes to mind. In bidding, you have to show the Commissioner your vision, and what more practical way to achieve this than through images?

Photos can be used, presenting a certain location or initiative already established within the community. This can aid in supporting an explanation, or providing the Commissioner with visuals to further fortify the foundations of your bid. It also simply breaks up the text for those who are reading your work, making it easier to digest.

Graphics are also great for illustrating structures, models, and pathways. For example, most bids ask for a staffing structure to demonstrate how you plan to run the service, clearly showing the lines of governance. Describing that would leave the interpretation of the structure itself up to the reader, a potentially risky strategy when explaining a complex service. This is where graphics spring in to leave no question as to the proposed plan.

Another key factor is what everything means for the patient, the service user, the client. How it modifies their care pathway. How it changes their life. This pathway is the keystone of your answer, how you can innovate and revolutionise healthcare in that area with your proposal. It's all very well describing the service through the delivery model, but not enabling the Commissioner to visualise the impact within the community does it no justice. This is where patient pathway diagrams are useful, guiding the reader through the positive changes for the service user.

You don't need to be an expert in graphic design to create these diagrams (although you can create some pretty snazzy ones if you are), as programmes such as Microsoft PowerPoint enable you to easily create a basic flowchart. However, getting to grips with products like Adobe Photoshop and InDesign allow for the creation of simple and striking diagrams to effectively support your writing.

Do you want some help with your graphics? Or maybe just need some support explaining your delivery model? No matter what your bidding need, HealthBid are here to help. Drop Tom Sheppard a line at tom.sheppard@healthbid.co.uk to find out more.

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Refine your design

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Refine your design

As you may presume, the main focus of bid writing is, indeed, writing. Yet it is important in the early stages of your planning process to fully think through what you’re offering, i.e. what you will be writing about. The service specification will provide the basis for what you’re writing, but the way that your organisation interprets it and provides its solution is another way to secure a win.

 

The solution design really comes from that early planning stage we always speak of – you can gather information about the commissioning team, the incumbent, the approaches of competitors, and any other relevant information. Bidding events are another great way to gauge the situation, often giving you a chance not only to clarify the spec but to get a feel for what the commissioners want.

 

So, with all that in mind, solution design should reflect what you’re capable of, what your organisation believes in, and what is being asked for. Ensuring you come up with a solution at a reasonable price (not always the cheapest, just so long as it represents good value for money), which offers something that not only responds to the service spec but also has room for progress and innovation, gives you the all-round package. Once you have your solution design, the writing can begin to take its final shape.

 

Here at HealthBid, we don’t just write bids. We also use our expertise and strategic viewpoint to support the creation of your solution design. If you want help with creating your plan, or maybe just a bit of support with putting it on paper for the final bid, we can offer our blended approach of writing, reviewing and expert strategic advice, or whichever combination suits you best. Give our team a call on 07341 338 200 if you want to find out more.

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