Composing a bid can be just like any other sort of writing: at the start, you have good intentions of allowing yourself enough time to check your work thoroughly, reflect on the specification and make sure you have answered everything. In practice, when life happens, you may find yourself finishing the bid a bit closer to the final deadline than anticipated. Ideally, you should still check your work; in reality, you skim read it and think ‘it’ll do’. This is why red teaming is so key: organise a time to discuss the work, constructively criticise it and spot those little errors.
First things first, how can you avoid sailing a bit too close to the wind when it comes to deadlines? If you know that you have a tendency to finish things last minute, create your own deadline to stick to. If you make plans to go through your work with other people, something which is extremely beneficial to the resulting bid, there’ll be more motivation to get it done in advance.
Once you have met your own deadline, it’s important to get a second opinion before that of the commissioner. Go through your work line by line, picking up on any small turn of phrase or grammatical mistakes which could be improved, as well as keeping in mind both the question and your win themes (if you find yourself scratching your head at this term, keep an eye out for our next blog!). Don’t be afraid to change it up a bit – on a first draft, it’s important to answer all of the points and, on the second, make it a more engaging read and ensure it will stand out above the others.
Finally, be impersonal. Obviously pick up on things you could improve next time you’re writing, but don’t take anything to heart. Your colleagues criticising your work constructively isn’t them criticising you, and it’s always easier to improve pre-existing work than to write it from scratch! This is what a red team is all about: a joint effort and open discussion will ensure an all-round better bid, helping to secure that win.
There are no prizes for second best – clichéd maybe, but very true here! There is little point in writing a bid half-heartedly, and so if you want a new yet extremely knowledgeable pair of eyes to have a look through your bid, contact us on 07341 338 200.