There is no doubt that writing is a powerful tool. When you’re young, bed-time stories are one of the highlights of your day. When you get just that bit older, despite the narratives changing slightly, stories still remain a great channel through which to engage people and express a point. This is why we believe they are a key factor to bear in mind when composing a bid.

Evidently, the aim here is slightly different to when you were a child; instead of falling into a blissful slumber, you want a story to bring your day-to-day accomplishments as a company to life, and strike a chord with the commissioner. Short of showing them in person how your company works, which of course you can do once the bid has been won, a story gives the most realistic impression of how what you do (and how you do it) would greatly help the situation in question.

Simply describing the way in which your services work and letting the commissioner deduce its benefits is a passive method which makes the reader disengage. Be creative: imagine up a character who is using your solution in their organisation, use it to show them how it has a positive influence on the lives of the patients, and therefore how it’s their best option. They can then visualise why they should choose your bid and services over others, setting you up nicely on the path to victory.

Last but not least, don’t forget to tell your company’s story. Just like tailoring your bid to the tender and to the commissioner as discussed in the last post, make your company relatable through giving it that more personal edge and help the reader to understand its purpose. Finding out who created the solution and why will make your bid stronger, as the commissioner will further comprehend your reasons for tendering. If you fancy getting your stories straight and streamlining your bid, don’t hesitate to call us on 07341 338 200 or send an email to joe.gatenby@healthbid.co.uk!

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